Marketing

We love to share what we learn about web design, development and online marketing.

wfDesign, a full service advertising agency
Branding

How can a full-service advertising agency help my business?

If one of your goals for 2022 is to grow your business digitally, we're on your side. In this article, we present 10 ways a full service advertising agency and its comprehensive service can help you increase your sales. What is a full service advertising agency? A full service agency is a one-stop shop. In other words, you can find all the marketing services you need for your advertising strategy in one place. Full service advertising agencies have extensive experience in various areas such as: Branding and brand communication Corporate design Graphic design Online advertising/Classical advertising Web design/Web development.

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Seo tips for beginners
SEO

8 SEO tips that everyone should know

In 2020, businesses in the United States spent $79.27 billion on SEO services. While SEO services can help your brand increase traffic to your website, there are some search engine optimisation tips you can do yourself. 1. conduct a website audit One of the first things you should do if you want to improve your SEO is to conduct a website audit. By auditing your website, you will get a clear idea of where you can start and what needs to be improved. When you hire an SEO service provider for your website, this is one of the first things they will do. A

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Local SEO Tips
SEO

9 Local SEO tips for local businesses and start-ups

What is Local SEO? Local SEO is search engine optimisation that focuses on a specific location. In other words, Local seo consists of appearing in the top positions on Google for specific locations. Google search engine optimisation for searches in a specific location. It is suitable for any keyword you can think of that can be searched for in Google in the following way: "keyword" + "in" + "location" of your choice. On many occasions, especially on smartphones, typing the search term is enough because Google recognises your location without you having to type it in. Today in 2021, the

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Increase your visibility on Instagram
Social media

7 tips to increase visibility on Instagram (2021)

Instagram is currently the most popular social media platform in the world. Its users are highly connected and more than 71 % of brands are already present on this social network. Here are some tips on how to increase your visibility on Instagram. Some statistics about Instagram usage: 1000 million active users per month. More female audience with a difference of 10 % compared to men. 95 million photos are posted daily. 91 % of content is photos. 58 times more engagement per follower than Facebook. More than 1,000 comments per second. More than 4.2 billion likes

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Long Tail Keywords
Marketing

Why is a blog so important for your content marketing strategy?

There seems to have been a time when everyone started a blog, often without knowing why, but John wrote about travel, Maria about gastronomy and Sara about painting. How many blogs were opened but quickly closed again without anything happening? It seems like if you don't have a blog, you're a nobody, and this trend has also reached businesses. If your company had a website, you had to have a blog, but why? Well, the reasons can be very different, but without a blog you were a nobody... How many companies had and have

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Shadowban as part of the "Cancel Culture
Social media

Shadowban: An increasingly common phenomenon on Instagram, Twitter and Facebook

By now, everyone has heard about the rumour of the mysterious shadowban of Instagram, Twitter or Facebook. Don't know what "shadowban" is? That weird thing where your engagement suddenly decreases, you lose countless followers and your posts no longer show up in hashtag search results? All without you getting a notification that your account has been suspended. Over the past few years, Instagram users have struggled to understand the shadowban and its causes. Why does it happen? How can it be prevented? And most importantly, why won't Instagram just admit that shadowbans actually exist? Despite overwhelming evidence from users,

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Generation Z
Blog

14 key statistics about Generation Z that will help online marketers gain their trust in 2021

Generation Z includes everyone born between 1995 and 2012 and makes up a quarter of the US population. As digital natives, Generation Z grew up scrolling, and with 24/7 access to online resources, they are quickly becoming the most educated and self-sufficient generation to date. Generation Z's estimated attention span is eight seconds, but that doesn't mean they don't analyse at a significant level. Instead, this hypercognitive generation can use their digital filters to quickly figure out if a brand, product or TikTok reel is worth a closer look. What does Generation Z want

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Black Hat Seo
SEO

Blackhat SEO techniques you should avoid

Visitors are more likely to find your website if it ranks well in search engines, but landing on the first page of search engine results doesn't happen overnight. Some businesses realise how much time and effort it takes to build an established website and resort to blackhat SEO techniques for faster results. Learn what blackhat SEO techniques are and how they can potentially ruin your online growth if you are caught using them. What is Blackhat SEO? SEO, or search engine optimisation, is the process of improving your website to gain more visibility on search engine results pages (SERPs). Just under 68% of online experiences

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Facebook Marketing
Social media

Common Facebook marketing problems and how to fix them

Facebook is one of the largest and most robust social media marketing platforms for businesses. Advertising and building audience engagement can be a breeze for some and a nightmare for others. Fortunately, social media managers tend to make the same mistakes and there is usually a relatively simple solution. Here are some of the most common Facebook marketing problems and how to fix them. Never creating marketing goals Before we dive too deep into Facebook marketing, it's important to ask yourself what your goals are. You could ask yourself the following questions to get started: Do I want to get followers and likes for vanity purposes? Is building

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