Blog

We love to share what we learn about web design, development and online marketing.

Woocommerce vs Shopify
Wordpress

Woocommerce vs Shopify - Which online shop system is better?

eCommerce has grown strongly in recent years. The COVID pandemic has accelerated this trend and forced many brick-and-mortar businesses to take their business online. Many small businesses do not have an IT department that can service eCommerce transactions. To meet this demand, eCommerce platforms have multiplied, offering businesses multiple options for conducting eCommerce. According to Pipecandy, the eCommerce platforms with the largest market share in 2021 are as follows: Woocommerce - 28% Shopify -15% Wix Stores - 14% Squarespace - 8% Ecwid - 7% Choosing the right eCommerce platform can be a challenge, especially for a young business. eCommerce platforms offer many

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SEO

4 core elements for the success of your SEO strategy

In today's competitive online landscape, SEO is more important than ever. Nearly 38% of German consumers initiated their online purchases through Google or an alternative search tool in 2020 - more than three times as many as through retailers' apps or websites, and second only to searches that begin on Amazon. To shine in organic search results, brands need to be armed with a toolbox of strong SEO tactics and strategies. Before you can take your SEO to the next level, you need to identify where you currently stand and what you need to do next. At wfDesign, we understand the importance of

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Disavow links in Google Search Console
Backlinks

To submit a disavow file in Google Search Console

While a good amount of high-quality, relevant links will have a positive impact on your rankings, a large number of backlinks from low-authority domains and spamming can negatively affect your website's performance in search results. It's no secret that the backlinks pointing to your domain are extremely important when it comes to your rankings and how much trust Google has in your website. Google's Penguin update, introduced in 2012, penalises websites with unnatural backlink profiles. In 2016, Google announced that with the refreshed Penguin 4.0 update, Penguin's core algorithm would be real-time and no longer

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Google Analytics Console
Analytics

Understanding the conversion funnel (sales funnel) in Google Analytics

You may come across some websites where goal funnels or conversion funnels are used interchangeably. Sometimes it is also referred to as a sales funnel. Regardless of the term, they are invaluable to the success of your business. It tracks the customer journey from lead generation, sign-up to purchase and ensuring they buy again. It is especially important when you are trying to measure non-transactional efforts. For e-commerce businesses, it's easier to measure the success of the website because it can be measured by wins and losses. For example, on a typical e-commerce website, the potential customer looks at the products in the menu,

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Web Design

Web design of a beautiful website that achieves conversions

Smart marketers know that a well thought-out web design can make a big difference in conversion rates. The first digital impression can make or break your credibility as a business. We have some design tips to help you make the best impression on your website visitors. Load time Everyone knows that long load times can increase bounce rates and decrease conversion rates. According to MachMetrics, a website speed monitoring service, if your page takes longer than 3 seconds to load, you will lose visitors. Consumers' ever-shortening attention spans are not willing to wait for long load times when Google is just one click

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Web Design

5 questions companies should ask themselves when thinking about a website redesign

In today's "new Corona normal", a strong corporate website has become a necessary marketing tool to remain established and successful with target audiences and competitors. Building a powerful online digital presence and an in-house digital marketing strategy are important ways to maintain profitability and growth at a time when conventional/traditional business tactics are limited. Investing in a website redesign is an important decision, but can also bring a great ROI (return of investment) if done right. It is important to actively evaluate your company's digital presence and ensure that your brand is presented in an appealing and intuitive

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Blog

Keeping SEO rankings after redesigning a website

In today's digital business landscape, your website is your most important tool to stay competitive. And just as every tool needs to be sharpened from time to time to remain effective, the same is true for your website. Customer expectations evolve over time, and you must learn to change with the ebb and flow of customer demands. Therefore, it is necessary to redesign your website every two to three years. The purpose of redesigning a website is clear: to keep your business in the sights of your target audience to maximise your chances of converting them into paying customers.

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Blog

The effect of storytelling in web design

Storytelling is deeply rooted in every civilisation. Ancestors have always told stories to younger generations to preserve the history of their people. Likewise, people remember stories told to them when they were young. When told correctly, stories live on in the hearts and minds of the people who heard or read them. People's ability to remember stories has led to the trend of using storytelling to increase brand awareness. The need to put a story behind the brand Have you ever given someone the thumbs up for a

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