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Instagram is currently the most popular social media platform in the world. Its users are highly connected and more than 71 % of brands are already present on this social network. Here are some tips to increase your Instagram reach. Some statistics about Instagram usage: 1000 million monthly active users. More female audience with a difference of 10 % compared to men. 95 million photos are posted daily. 91 % of content is photos. 58 times more engagement per follower than Facebook. More than 1,000 comments per second. More than 4.2 billion likes per day.

By now, everyone has heard about the rumour of the mysterious shadowban of Instagram, Twitter or Facebook. Don't know what "shadowban" is? That weird thing where your engagement suddenly decreases, you lose countless followers and your posts no longer show up in hashtag search results? All without you getting a notification that your account has been suspended. Over the past few years, Instagram users have struggled to understand the shadowban and its causes. Why does it happen? How can it be prevented? And most importantly, why won't Instagram just admit that shadowbans actually exist? Despite overwhelming evidence from users,

Facebook is one of the largest and most robust social media marketing platforms for businesses. Advertising and building audience engagement can be a breeze for some and a nightmare for others. Fortunately, social media managers tend to make the same mistakes and there is usually a relatively simple solution. Here are some of the most common Facebook marketing problems and how to fix them. Never creating marketing goals Before we dive too deep into Facebook marketing, it's important to ask yourself what your goals are. You could ask yourself the following questions to get started: Do I want to get followers and likes for vanity purposes? Is building